About 21stCenturyMBA

The world is changing and we are finding it hard to keep up.

During the 20th century our work has changed from mainly manual labor to knowledge work. Globalization has completely transformed the competitive landscape and the supply chain. And the Internet has changed.. well.. everything really. Yet management has not changed much since its invention about 100-150 years ago. And while traditional management has brought us a tremendous amount of prosperity it has outlived its usefulness in this fast-paced, dynamic, interconnected and complex world. The ‘organization as a machine’ metaphor is not longer useful, but it is still being taught at business schools all over the world. Over the last few decades science has made great progress in understanding such as what really motivates people and how to best deal with uncertainty & complexity. And there have been a number of visionary pioneers who have adopted radical management techniques to not just survive, but thrive in the 21st century.

21stCenturyMBA’s mission is two-fold. First is spreading the knowledge of these new management practices. But secondly, and much more importantly, is the changing of management culture. That might need a bit more explanation:

Not too long ago the proverb: “No one has ever fired for buying IBM” was very true. If you chose IBM you could never be accused of making a bad decision. IBM was the default safe choice and even if the decision turned out to be bad, it would not reflect badly on you. You picked the default, safe & conservative choice and still it went wrong. Traditional management is still firmly in this place. Annual Performance Reviews for example are scientifically proven to be detrimental to the performance of your people and your organization over and over and over again. But because it is still considered the default, safe & conservative choice in prevailing management culture, no one has to defend having them. Even if they turn out badly.

Management culture needs to change. We are here to help change that.